Let's hash out the details!
Step 1: Send an email through my back office announcing an upcoming opportunity to win a FREE prize in my customer group. Here's my email:
"Hi friends,
There's going to be a chance to win a free prize on the Party With Carly facebook group soon! If you're not a member you can join: click here.
Watch for a post with how to enter and win. It will be easy peasy and fun! The best part is, the prize will be one of our new holiday items :D See you on Facebook!"
I love this! You know why? Let me show you the key elements:
Step 2: A couple hours later post this in my customer group:
"Cast your vote! Which do you like better? One person who votes will be randomly selected to win a prize from the new holiday line!"
- "If you're not a member you can join: click here."
- This is HUGE! This email went out to everyone in my back office contacts! People I've met at parties, people who filled out giveaway slips at vendor fairs, etc. When they join my facebook group it will be easier for me to stay connected and start building a relationship with them!
- Plus, I'm growing my customer group outside my friends and family which will give me more genuine interaction there.
- "The best part is, the prize will be one of our new holiday items :D"
- You know what I just did? I just told them that we have a new holiday line in a genuine way! Not "salesy" at all. Truth is, the prize is going to be the Santa Timeless Memory Pouches ($5)
How to send an email through your backoffice:
Step 2: A couple hours later post this in my customer group:
"Cast your vote! Which do you like better? One person who votes will be randomly selected to win a prize from the new holiday line!"
Now, ladies, this is about WAY more than giving away a free prize. I have a simple but intentional strategy.
THIS is going to get my new contacts into my customer group, like I said earlier.
THIS is going to get my new contacts into my customer group, like I said earlier.
It's also going to generate some COMMENTS. Why is that good? Facebook algorithm! All the members of your group don't see all your posts. Facebook uses an algorithm to pick and choose who sees what. If a post gets likes and comments facebook starts showing it to more people! I want more people to see this one because in a classy subtle way it says "WE GOT SOME CUTE NEW HOLIDAY STUFF OVER HERE!"
Step 3: Share the October Hostess Special! I'll share it a few hours after this prize opportunity starts getting butt loads of comments!
If someone has just liked & commented on a post in your group the facebook algorithm is going to start showing them more of your stuff! Right after a post that gets a lot of attention is a good time to post something about your business that you want a lot of people to see :D
I hope this helps you!
Step 3: Share the October Hostess Special! I'll share it a few hours after this prize opportunity starts getting butt loads of comments!
If someone has just liked & commented on a post in your group the facebook algorithm is going to start showing them more of your stuff! Right after a post that gets a lot of attention is a good time to post something about your business that you want a lot of people to see :D
I hope this helps you!

Genius Carly!
ReplyDeleteThank you! :D
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